Together for Wellbeing 2030 Initiative Business Model - Phase 2

Consultancy.
Published 07. May 2026

Psychosocial Support (PSS) is a cornerstone of the Norwegian Refugee Council's (NRC) Global Education Strategy (2022–2027), reflecting the organisation’s commitment to addressing the holistic needs of displacement-affected children and youth. These children and youth face significant barriers to reaching their full potential, often stemming from the psychological and emotional impacts of displacement and trauma. Globally, one in five people in conflict-affected areas suffers from a mental health condition (depression, anxiety, PTSD, etc.).

Recognising this urgent need, NRC firstly launched the Right to Wellbeing 2025 (RtW25) initiative in 2022, aiming to improve wellbeing and learning outcomes for half a million children and youth globally. A key focus has been to embed NRC’s flagship classroom-based PSS approach—the Better Learning Programme (BLP)—into its Education Core Competency. By the end of 2024, six regions and 34 country offices received direct capacity building and technical support.

Building on over a decade of experience with the BLP—developed in collaboration with the Arctic University of Norway (UiT)—NRC is preparing to launch the Together for Wellbeing 2030 (TfW30) initiative in January 2026. This next-phase initiative responds to the growing global demand for sustainable, evidence-based PSS in education by deepening partnerships with national and international actors. TfW30 aims to embed contextualised, scalable PSS approaches into education systems, ensuring long-term impact for children and youth affected by displacement.

At the heart of TfW30 is the White Label Approach (WLA), enabling partners to integrate the core methodology of BLP into their own brands and education programmes. This allows:

  • Tailored ownership of content adapted to local culture and systems
  • Sustainable delivery by national actors
  • Quality assurance through NRC's technical oversight

Unlike open-source models, the WLA maintains program integrity through structured collaboration, licensing, and technical engagement.

In 2025, NRC is piloting the WLA with eight selected partners, testing the model’s applicability in diverse contexts. In parallel, NRC has developed a Digital Hub, which houses the full suite of BLP resources, tools, training materials, and guidance. This hub will support knowledge sharing, capacity building, and global coordination as the TfW30 initiative scales.

Purpose of the consultancy and intended use

Overarching purpose 

Building on the initial exploration of business model scenarios (Phase 1), this second phase of the consultancy will focus on operationalising and testing concrete revenue-generating pathways for the TfW30 initiative.

The consultancy will specifically aim to:

  1. Further develop and refine two out of four priority business model streams (specifically the Membership / Fee-based White Label Licensing and the Certification Mark and Training Packages (BLP methodology).
  2. Translate these models into concrete, market-ready service offerings, including:
    1. Clear value propositions
    2. Cost structures and pricing
    3. Delivery modalities
  3. Target partner segmentation (local versus international, Ministry versus UN etc.)
  4. Develop a structured “menu of services” (service catalogue) to be proposed to partners, including:
    1. Modular service offerings
    2. Cost-benefit articulation
    3. Differentiation by partner type (local NGOs, INGOs, UN agencies, Ministries of Education, etc.)
  5. Quality assurance through a MEL perspective
  6. Provide financial modelling and costing, to ensure that each proposed package is:
    1. Financially viable
    2. Scalable
    3. Aligned with NRC’s principles on localisation

This phase is expected to move from strategic exploration → concrete, testable business offers.

How will the consultancy be used?

The business model revenue-generating pathways will be used by NRC’s Global BLP team, senior leadership, and global/regional technical advisers to:

  • Secure sustainable and diversified funding beyond our traditional institutional donor base to maintain scale, quality, research, and technical development.
  • Engage partners (e.g., UN agencies, ministries of education, INGOs, local partners, private sector) in a structured collaboration around BLP.
  • Institutionalise BLP as a recognised and scalable global public good within education in emergencies and crisis settings.

Application Deadline: 15 May 2026 12 pm GMT+1
Interview dates: Week of 18 May 2026

We strongly encourage bids from consultants to include the following:

  • A proposal outlining the consultancy framework and methods, relevant expertise (including comments on the ToR), and a proposed timeframe and work plan. (Bids exceeding 5 pages will be automatically excluded.)
  • A detailed consultancy budget, clearly breaking down costs and fees.
  • CVs of all proposed team members.

Submit completed bids to: barbara.bergamini@nrc.no.


Read the full Terms of Reference here: